We were tasked to develop conceptual out-of-the-box ideas to drive in-store sales at the Burberry shop at Munich international airport.

With the store aiming at Chinese customers, we came up with the idea of a Zodiac Colour Scarf. Based on the world-famous Burberry scarf, customers would be able to design their custom version according to their lucky number.

According their logo suffix ‘Prorsum’ – Latin for forward – Burberry outfitted early pioneers such as Roald Amundsen at the beginning of the 20th century. This resulted in the Burberry Explorer idea, where customers could take imaginary selfies in their favourite Burberry dress in front of popular sights.